Make it simple.

Internally, we called the redesign CI Simple
a streamlined approach to reporting, storytelling, and visual design. The goal was to make content easier and faster for readers to understand, without sacrificing depth or quality.

Though brainstorming began in Q4 2022, the redesign committee officially launched in April 2023. I created a Smartsheet timeline to guide our progress and contributed design expertise to content strategy discussions. Each meeting focused on specific page types—reviewing current practices and identifying future goals.

After each session, I partnered with an editorial leader to create sample pages, then led multiple feedback rounds with the Executive Team and department managers. Once templates were approved, we developed style guides, training materials, presentations, and Creative Cloud libraries.

Staff training kicked off August 1, 2023, ahead of the September rollout.